Well, count me as one of the satisfied customers, I am in my 70’s with thinning hair. The top has gotten quite thin and when I wear my hair to the side the scalp really shows in one area. A little but if the auburn put in that area and no one can tell it is thinning. `just enough color there to hide the scalp and c=blends well with my hair. ~I find that if I sprinkle a bit on and then lightly comb it that it distributes well. I read a lot of the reviews and was skeptical. I have found that regular hairspray works just fine with it. Sure makes a difference in how I feel about my hair now. It has bothered me for a long time about those thinning spots. Now I feel confident that I can look food and not have glaring fix to try to cover up what nature has taken away.