Looks believable if your hair is just thinning or you have widening part; is a good color match, feels light haven’t noticed it getting on my fingers like others, but I’m also not messing around with my hair after I put this on either (what are you people doing? Running your fingers through your hair??? Obviously you are using this because you are losing hair, so maybe you should quit messing. Around with your hair!)  put it on is easy, you shake it out like in a salt shaker or if you have that squeeze bulb you could use that for better control. This will work very well in camouflaging any unsightly widened parts for women, especially for picture taking, or when your hair is up.